But Michelle Obama said the most important goal is to educate children about healthful,locally grown fruits and vegetables.

VOA: special.2010.06.07

Wolsey was born in Suffolk in 1471 and is fondly remembered locally for his important building work in Ipswich.

BBC: David Annand's Ipswich statue to honour Cardinal Wolsey

Nonetheless, it is important to highlight that locally the situation is completely calm.

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"The most important insight was that we could market locally by using athletes in 'your' country, " says Mr Homer.

BBC: Business