In some sense, people may be more interested in keeping up with their preferred local businesses than their friends.

FORBES: After Facebook's IPO, Payments Business Is Poised For Major Growth

The city's draft Local Development Plan preferred strategy states that about 40, 000 jobs are planned by 2026 - a rise of 20%.

BBC: Construction on house

Mainly for tax reasons, but also because of strong neighbourhood opposition, the valley's local governments have preferred to approve new retail outlets and big single-family homes rather than apartment buildings.

ECONOMIST: High-tech America