任何一位想开拓全国市场的品牌必须投入更多的物、财及智力，综合运用全国性广告与本地性广告(Local AD)策略。美国是一个实证主义流行的国家。
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10 地方性广告（local ad）：有时又叫零售广 告，发布进以零售店居多。但零售广告却 并不绝对只针对当地，且除零售店以外， 也有不少其他行业使用地方性广告...
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Motors Local Classified Ad 本地汽车分类广告
以上来源于: WordNet
The Copper Lion Belongs to All the Local Ad People.
这只铜狮属于所有本土广告人。
youdao
If the product is significantly different from that described in the ad, you have every right to complain to the local authority.
如果这个产品明显与广告中描述的不一样，你完全有权利向当地权威机构投诉。
We put an ad in the local paper.
我们在当地报纸上登了一则广告。
《牛津词典》
But Pandora is hiring to ramp up a local ad sales force, Kennedy said.
FORBES: Taking On Radio Stations, Pandora Targets Local Ad Dollars
And now for the tough love: you have got to get serious about a local ad strategy.
FORBES: Dear Google, Now that Groupon is Out of the Picture Will You Please Get Serious About Local Ads?
David Siroty, vice president of communications for Coldwell Banker, says that local ad ideas get picked up from one office to another.
FORBES: No Property Taxes For Six Months, I'll Take It
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