High profile live events from NFL games to the Academy Awards will continue to be sought after vehicles for wide brand exposure.

FORBES: Content and Context Will Drive the Next Generation of Advertising

CBS, shows just how valuable NFL rights have become for broadcasters, which view high-profile live sports as the key element to maintaining their value at a time when consumers have an ever-growing number of entertainment options.

WSJ: NFL Looks to Extend TV Deals

Soon after it went live, my super profile attracted more than 60 responses, many of them notably different from the ones I'd attracted before.

WSJ: Hacking the Hyperlinked Heart