Many web companies forget one cardinal rule of e-commerce: Web shoppers want as little hassle as possible.

许多网络公司忘记了一条电子商务的基本规则：网络购物者希望尽可能少的麻烦。

youdao

Say what you want about him (he’s possibly a little crazy), this man was so much more excited about something than any of the holiday shoppers walking boredly by him.

对他说你想知道关于他的（他可能有一点疯狂），这个人比任何一个在经过他的购物者更激动。

youdao

Say what you want about him (he's possibly a little crazy) this man was so much more excited about something than any of the holiday shoppers walking broadly by him.

对他说你想知道关于他的(他可能有一点疯狂)，这个人比任何一个在经过他的购物者更激动。

youdao

Still there is little doubt shoppers will remain vigilant about spending.

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Meagre wage increases (for those lucky enough to be in work) mean shoppers have little extra to spend.

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The trick will be making the products and applications a little more exciting to shoppers this year than last.

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