The front-lit technology here is proprietary, of course.

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And while there's arguably still some sense of hyperbole in the notion of the "next industrial revolution" (as 3D-printing evangelist Bre Pettis loves to put it), it's hard to stand here in the well-lit warehouse amongst the buzz of machinery and ideas and not appreciate the sentiment.

ENGADGET

Mr. RUSS KING: Ten years ago it wasn't very nice down here, but now it's lit up with all sorts of people coming and going.

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