Snapcase lit a hand-rolled cigarette with a match from a bar he favored.

NPR: Excerpt: 'Estrellas y Rascacielos'

After all, what better way to enjoy a piece of history than sitting in a leather booth in a dimly lit room with a cocktail in hand?

BBC: New York City's classic hotel bars

And if ever you find yourself looking at poorly lit photography overlaid with copy in Papyrus or Bradley Hand ITC, just remember, some agencies still know how to do it right.

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