"With a groundbreaking new APU line-up in 2013, AMD is poised to win in high-growth consumer segments, " said Lisa Su, senior vice president and general manager, AMD Global Business Units.

ENGADGET: AMD announces Temash, Kabini, Richland, and Kaveri APUs at CES 2013 (video)

"Freescale is taking a leadership position in shaping the future of consumer electronics by enabling entirely new categories of smart mobile devices based on processors, " said Lisa Su, senior vice president and general manager of Freescale's Networking and Multimedia Group.

ENGADGET: ARM, Samsung, IBM, Freescale, TI and more join to form Linaro, speed rollout of Linux-based devices