abstract:Lisa Endlich is a business writer and former vice-president at Goldman Sachs. She has an MBA from the MIT Sloan School of Management and worked as a trader at Goldman Sachs from 1985 to 1989.
LisaEndlich Heffernan, mother of three sons who are now 17, 20 and 21, says she tried to instill a sense of right and wrong by teaching them starting in elementary school that cheating was like lying.