Experts claim that the phenomenon, dubbed the Lipstick factor, is a repeat of that seen during the Great Depression of the 1930s when tougher competition for jobs made women eager to look their best.

专家称，这种现象被称为“口红效应”，在上世纪30年代的经济大萧条时期曾出现过。 当时，就业市场的竞争更为激烈，因此女性急切地想让自己看起来更漂亮。

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