Google's search algorithm ranks sites based primarily on the number of links from other sites, as well as the search ranking of those linkingsites themselves.
Demand is booming for services to get businesses up and running on the Web, linking their sites to other systems such as customer service and supply-chain management.
The system, developed specifically for SB Nation, enables robust commenting and forums while also linking disparate sites with single-user accounts and a database of players, teams and topics.