Sometimes it's to assert the authority of a ruling power, sometimes it's an attempt to assimilate an ethnic minority, and sometimes it's to provide “linguistic unity.
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Acording to the point of views of principle of equivalence theory, the translated brand names should achieve a perfect linguistic unity a...
按照等效原则的理论观点，商标的译名在语言上应做到音、形、义的完美统一。
Therefore, translatability and un-translatability are not only opposite due to linguistic specific property but also a unity due to linguistic generality.
在翻译的可译性与不可译性之间，既由于语言的个性而相互对立，又由于语言的共性而相互统一。
In linguistic research, it is necessary to know the unity of the essence of human languages and admit the difference of speciality among various languages.
在语言研究中，既要认识人类语言本质上的同一性，又要承认不同民族语言特质上的差异性。
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