Good pragmatic effects are produced by proper linguistic deviane.
良好的语用效果来自恰当的语言变异。
To a certain extent, the theory of linguistic adaptation provides some linguistic foundations for celebrity advertisement and serves as guidance for the proper use of "celebrity" in advertising.
顺应论为＂名人广告＂的使用提供了一定的语言学理论基础，为广告创作者更加正确合理地运用＂名人＂这一语言手段提供一定的指导。
The reason why people are able to make proper linguistic choices when using language lies in variability, negotiability and adaptability of language itself.
语言本身具有变异性、流通性和顺应性，这些特性可以让人们可以做出恰当的语言选择。
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