There are over a hundred background themes to choose from in the Theme Garden, a queue option to line up future blog posts with the ability to choose the date and time the next post will get published, and an entire language running rampant invented by Tumblr users.
Others complained to BBC News Online that they spent more than half an hour in a queue for the technical help line of the Genie Wap service - a premium rate call costing 50p a minute when accessed on a normal telephone landline.