They've added new products and line extensions over the years .

这些年来也增添了新产品，扩大了生产线。

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Line extensions, mergers, acquisitions, multiple price points and other techniques are obviously designed to bulk up a company's sales.

扩张产品线、合并、收购、多重价格和其他手段的目的显然在于增强企业销售力。

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To balance these two goals, many businesses end up playing it safe and trying to grow through line extensions or by expansion into new international markets.

为了兼顾这两项目标，许多企业会采取保守的做法，尝试通过延伸产品线或是扩张到新的国际市场，达成成长目标。

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But instead of solidifying his base in golf sandals, Bathum is plunging into line extensions.

FORBES: Finding his footing

It will soon launch line extensions to leverage interest in white pasta sauces.

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But instead of solidifying his base in golf sandals, now carried in 2, 500 shops, Bathum is plunging into line extensions.

FORBES: Magazine Article