Despite the price cut, it looks like Duff will make a little bit of a profit on the home, even though median Toluca Lake home values are dropping 5.4 percent year-over-year.

FORBES: Hilary Duff Relists First Home with Price Cut

That inspired Golf Game, a system that pairs NFC with current golf tech like GPS and motion sensors to track your every duff.

ENGADGET

Among those who thought all this sounds like a Internet-broker's dream was Mark Duff, a former manager with Dow Jones.

ECONOMIST: Online trading in Asia