Because I was actually working for the Association, I'd got much more of a feeling for what their aims are, things like their responsibility for the conservation of the exhibits.

由于我实际上在为协会工作，我更能理解他们的目的是什么，是他们保护展品的责任之类的。

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Instead of focusing only on the conservation of genetically-based entities like species, we now need to also consider culturally-based entities," says Andrew Whiten.

“我们不应只注意保护物种等基因层面的实体，现在也需要注意保护文化层面的实体。”安德鲁·怀滕说。

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Like all conservation organizations these days, BTT real mission is to figure out how to save nature and ourselves from ourselves.

FORBES: Actor Michael Keaton, Writer Tom McGuane And Flyfishing Legend Stu Apte Come Together To Help Save Bonefish And Tarpon

If a company turns a CSR goal like water conservation into a game, that can strengthen online and offline social ties.

FORBES: Gaming for Corporate Social Good

Bacon was awarded The Audubon Medal, a prize that has been around for more than 50 years and has gone to bright stars of conservation like Rachel Carson, Ted Turner, and Robert Redford.

FORBES: Louis Bacon Loves Birds, Bette Midler Can't Remember, And Other Scenes From The Audubon Gala At The Plaza Hotel