The laser scanning technology enabled us to investigate the natural environment in a completely new light by bringing the outcrop with its inaccessible cliffs, volcanic fissures and lava lakes into the computer where it could be analysed.

BBC: Inside the hottest place on Earth

He is out to convince big resinmakers like GE and Dow Chemical to let Great Lakes do the dirty work of blending their color, heat and light requirements into one pellet they can then add to polypropylene for car bumpers.

FORBES: Paddling Upstream