Creamy-light formula flows through for smooth brush-ons.

奶油轻公式流经顺利刷组件。

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Its gentle, ultra-light formula absorbs quickly and keeps the eye area hrated all day.

温和轻盈的质地，吸收迅速，并保持眼部整滋润。

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Unique light formula can bring your eyes perfect makeup effect of zero-gradation and zero-burden.

独特的轻盈配方，带给眼部零晕染、零负担的完美妆效。

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In an innovative twist on the traditional e-commerce formula, Light in the Box leverages those Chinese factories to churn out lower-cost private label products made precisely to customer specifications.

FORBES: Beijing Startup Builds On Shoulders Of Giants To Go Global And IPO From China

What's needed, they say, is a formula for kick-starting the firm's core brands like Budweiser, Bud Light and Michelob.

FORBES: Magazine Article

The all-carbon formula doesn't need to be thickly spread to do its work, and it simply lets visible light through -- it could layer on top of a traditional solar cell to catch many more of the sun's rays.

ENGADGET: All-carbon solar cell draws power from near-infrared light, our energy future is literally that much brighter