It will soon let a little more light shine on its activities with the sale of a chunk of the firm to the public, through an initial public offering.

ECONOMIST: More transatlantic gripes

And by testing out, I mean selling. (Interesting side story: Takeshi Miyakawa, the Brooklyn-based designer who provided a light installation for the exhibition, was arrested during NY Design Week for suspicious, light installation-related activities).

FORBES: Designer Unveils Wooden Light Bulb

At each visit volunteers will be monitored as they undertake a series of physical activities such as light stepping exercise.

BBC: Pregnant women