Of course,many who witnessed Elvis at the International still remember him giving the performance of a lifetime.

VOA: standard.2010.04.30

To test his mettle, he signed on as a trainer at Performance of a Lifetime, an organizational development firm started by two sometimes actors.

WSJ: A Broadway Performer Helps Make Business an Act of Will

And the New York Post trumpets, All hail the great Helen Mirren, who delivers the performance of a lifetime in Frears' witty, touching and engrossing film.

NPR: Summary Judgment: 'The Departed,' 'Employee of the Month,' 'The Queen'

All of this begs a question: Is it really fair to basically lock in most of a players' lifetime income based on his performance as a college senior and his draft position?

FORBES: Sports Business