Instead, they look at the lifetime value of the customer.

与此相反，他们看重的是顾客的生命周期价值。

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Use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long-term customer satisfaction, rather than on maximizing short-term sales.

将客户生命周期价值作为市场营销的衡量标准倾向于强调客户服务和长期的客户满意度而不是最大化短期销售额。

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It is also an essential part of customer revenue optimization and lifetime value building.

这也是客户收入优化和生命周期价值构造的重要组成部分。

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Servicing a high-growth business in its beginning can lead to a very valuable lifetime customer.

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Since the fundamental idea was so important to them, we ended up using it twice: Customers for Life: Turning That One-Time Buyer Into a Lifetime Customer.

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In The Dangerous Seduction Of LTV, venture capitalist Bill Gurley of Benchmark Capital pointed out ten pitfalls associated with one increasingly notorious metric: the lifetime customer value model (LTV).

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