In an important sense that means we are already moving beyond the smartphone into a broader lifestyle computing category that Apple and Samsung have the power to define.
There are signs all around that we are closing in on an extraordinary and previously unheard of juncture in nearly every major category--social, educational, political, lifestyle and employment.
Demonstrating AppleTV effectively may not be simple even for Apple, but its retail stores' simpler focus and knack for attracting those interested in the digital lifestyle should help Apple TV's entry in the fledgling category.