You're standing at a bus-stop, the adverts come to life, you're looking at menu, you can see the food, instruction manuals can show you how to put the Ikea table together.
Another alternative, an idea similar to that proposed by my colleague Richard Vedder in his book Going Broke by Degree, would be to offer tenure (or enhanced job security) as one of a number of compensation options for which individual faculty choose from a menu of compensation items, including salary, health and life insurance plans, retirement contributions, and time off, etc.