However, the firm needs approval of Health Inspectorate Wales to work in Wales, a process that could take six weeks, and on Thursday discovered that it would not be licensed in time for Saturday's promotion in the Carmarthenshire town.

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It allowed the firm to fill in blanks to the third-party data it had licensed at a time when its own cartographers were focused on other territories.

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By the time he licensed his third movie, Blockbuster had placed a big enough order to guarantee a profit.

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