Know Thyself: Says Licata, "we're both salespeople, so we have a lot of people watching over what is not our strong point-accounting."

了解自己：利卡塔说，“我们都是销售员，所以有很多人关注我们的弱项-会计。”

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"We wanted to do something that would treat the clients better," says Licata, "because direct response in general is a not-so-upfront industry."

利卡塔说：“我们想对客户好点，因为直接反应营销总体上不是一个很透明的行业。”

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First-grader Aiden Licata, whose class was going to make the gingerbread house, thought it was the sound of hammers.

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Nick Licata who owns the Brigstow Cafe on Clare Street said he preferred the monthly plan to the original weekly idea.

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"If there was a theme to this year's Emmy campaign season, it would be small, " says Richard Licata, Showtime's executive vice president of communications and the godfather of Emmy campaigns.

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