Li Ning said: "As an athlete, I know how a person's nutrition for healthy growth and how important it is."

李宁说：“作为一名运动员，我懂得营养对于一个人的健康和成长有多么重要。”

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Li Ning said driven by wages and materials, its costs would expect a rise of 20 percent on average and products would hike double digits.

而李宁公司表示，由于受到工资和原材料成本的影响，预计今年成本平均上涨20%，产品价格将有两位数增幅。

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Li Ning is also increasing its marketing budget to 16% of its annual revenue from 13%, Mr. Zhang said.

张志勇说，李宁公司还将营销预算占年收入的比率从13%提高到16%。

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Last week, following a profit warning, Li Ning said it is replacing its chief executive of 20 years with the founder, and investor TPG Group is stepping in to overhaul operations.

WSJ: China Brands Lose to Western Labels

Li Ning last week said it wants to move to a more consumer-oriented model, opening more of its own shops and factory outlets rather than franchising them out to third parties or relying on wholesalers to distribute their products.

WSJ: China Brands Lose to Western Labels