Chinese sportswear brand Li Ning was at the New York Fashion Week on September, 20. They showed their new designs sweaters and jackets with Chinese characters.

中国运动服装品牌李宁在9月20日的纽约时装周上展示了他们新设计的带有中国汉字的毛衣和夹克。

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Mr Li knows that owning a sophisticated Western brand such as Volvo is a big step up for Geely.

李先生明白拥有像沃尔沃一样一个高水平的西方品牌对吉利来说是很大的进步。

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But Li Ning's chief operating officer, Guo Jianxin, said he didn't think the brand would be damaged by associations with Sudanese athletes.

但李宁的首席营运长郭建新表示他认为李宁品牌不会因与苏丹运动员的关系而受损。

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Here are some pros and cons to leaving the Nike powerhouse for the Chinese-based Li-Ning brand.

FORBES: Pros and Cons: Is Dwyane Wade Leaving Jordan Brand for Li-Ning?

So forget fundamentals and cash flow when the Internet stock has a brand name like Li behind it.

CNN: Playing the IPO Game

When asked why this initial investment in the US failed, Craig Heisner, vice-president of digital operations, explains: "I don't think the original plan adequately presented the heritage of Li Ning as a major Chinese brand founded by a famous Olympian who rose to the top".

BBC: Viewpoint: Why do so few Chinese brands go global?