Perhapsthe mostexpensiveoutdooradvertisingspace in the world is onTimesSquare in theheartofBroadway in New York City; SamsungandLGlong agotakenprominent spaces there.
In keeping with South Korea's own evolution into a highly skilled and innovative economy, LG has come a long way from the Lucky Goldstar days (since 1995 the initials have instead stood for Life's Good).