Firstly, there are lexical deviation and grammatical deviation in advertising English.

第一，广告英语中会出现词汇偏离和语法偏离的现象。

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Lexical deviation is one of the important forms of linguistic deviation, often used in both fictional contexts and non-fictional writings.

词汇变异是英语语言变异的形式之一，它常被用于诗歌、小说等文学语篇以及广告、日常口语等非文学语篇中。

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This paper discusses deviation and its functions in English advertising from lexical deviation, spelling deviation, punctual deviation and graph logical deviation.

本文从词汇变异、拼写变异，标点符号用法变异以及书写变异等方面探讨了英语广告中的变异现象及其功能。

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