As for the corporate embrace of innovation: before we give in to temptation, and dismiss these efforts as cynical platitudes, consider the following: what if a senior leader within a large company decided she genuinely wanted to innovate, to try to get a traditional corporation to think differently, to share ideas better, to express passion and enthusiasm, and to leveragescale to maximize the impact of such innovative thinking.
It has also been implementing an efficiency initiative, Project Keystone, a global effort to enhance the competitiveness and efficiency of Heinz to better leverage its scale.