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YouView's unique programme guide lets users go back in time, so they can watch shows from last night or last week even if they forgot to record them, as well as record, pause and rewind live TV.
ENGADGET: BT to offer free YouView box with one-year broadband contract, ?49 for existing customers
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As he begins to backtrack, she jolts upright, stares back in shock, then in mock shock, shifting in subtle increments until she smiles, lets her face go blank again, and leans back into his arms with relaxed panic, a twenty-sided facial expression that should earn Lauren Graham a special Emmy.
NEWYORKER: Warming Trend
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But studios are still hoping to convince people to go back to buying DVDs with services like Ultraviolet which lets users store digital copies of their movies in the cloud and access them from anywhere at any time.
FORBES: Rise in Digital Film Sales Doesn't Help Home Video Market