Itconsists ofouter layersealingconstant temperaturejacket, middle layerobjectivesleeve and inner layeraslens frame to partition and fixopticallenselements.
That may sound impossible, but it apparently works by concentrating the extra light-gathering area of a full-frame lens down to the smaller E-mount sensor area, turning an f4.0 lens into an f2.8 lens, for instance.
The Carl Zeiss lens not only delivers spectacular image quality all the way to the edges of each frame, it incorporates a near-silent in-lens shutter and is far more compact than comparable lenses of interchangeable design.
What they really meant was: Tell your story of deep, dark emotional conflict, and frame your experiences through a lens of hardship (even better if it leads to redemption).