Many are trying to replace the standard four annual "seasonal" orders with as many as 16 orders a year, says Mr Leinwand.

雷旺德先生说，许多商家正试着将一般每年4次的订货季改为每年16次。

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Allan Leinwand, CTO of platform development at ServiceNow and a Zynga alum, generally agreed.

FORBES: The Key to Success in Cloud Computing? Good Plumbing

Both Leinwand and Zemlin noted that the pursuit of better operations has cropped up in recruiting too.

FORBES: The Key to Success in Cloud Computing? Good Plumbing