They assemble cars as if they are Lego sets, with purchased engines, transmissions and parts.

他们像拼装组合玩具一样组装汽车，用买来的发动机、传动系统和零部件进行组装。

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From LEGO sets to enterprise IT equipment, examples abound of establishing a loyal customer base through the development of a flexible framework.

FORBES: From LEGO Fans, Lessons On Beating Entrenched Rivals

The mission was to acquire newly released Lego sets bearing the resemblance of Teenage Mutant Ninja Turtles with whom the boys particularly identify.

FORBES: There Are No Free Skittles

Launched last October in America and Britain, the product has been a tremendous success, outselling by a factor of at least six the 12, 000 sets that Lego thought it would sell in America before Christmas.

ECONOMIST: Lego