Weitzner, Harold Abelson and Tim Berners-Lee, et al. Communications of the ACM, vol 51, issue 6, June 2008.

ECONOMIST: Sources and acknowledgments

"You have to look in considerable detail at, not just the sport itself, what it might offer to the Olympic Games, what it brings to the Olympic program, " said Lee, former director of communications and public affairs for London 2012's successful bid.

CNN: Perfect pitch: How to get a sport into the Olympics

"Certainly the (English) FA has been very positive, " said London 2012 communications director Mike Lee.

BBC: A GB team would spice up the football tournament in 2012