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Because the online learning community cannot hope to compete successfully on reputation with the established brick and mortar intuitions, it has instead focused its attention on student populations that have historically been underserved (namely, working adults).
FORBES: Technology's Continuing Struggle to Disrupt Higher Ed
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Once new institutions figure out how to measure and articulate the true value proposition of student learning to the public, they will be able to compete directly with the traditional Ivory Towers.
FORBES: Technology's Continuing Struggle to Disrupt Higher Ed
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For computer-based learning to transform schools into child-centric learning environments, schools must implement the instructional software disruptively, by letting it compete where the alternative is no teacher at all.
FORBES: Disruption In The Classroom