“The Fifth Discipline: The Art and Practice of the Learning Organisation”, Currency/Doubleday, New York, 1990; 2nd revised edn, Random House Business Books, 2006
《第五项修炼:学习型组织的艺术与实践》,初版/道布尔迪出版社,纽约,1990;第二次修订,兰登书屋商务书籍出版社,2006
As a result, instead of moving forward, it retards progress and cease to be a learning organisation. It avoids risks and seeks to take decisions only in areas in which it is comfortable with.
结果前进的步伐遇到阻挠,机构失去了学习能力,一遇到风险就回避,只在熟悉的领域里才敢做出决定。
Central to understanding marketing is learning about the complex relationships between the customer and the organisation and the many actors engaged in between.
理解市场营销的中心是学习顾客、公司以及涉及这两者之间的角色的复杂关系。
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