Steve Blank, Reid Hoffman, Eric Ries and many others have popularized the concept of the LEAN methodology for Start Ups.

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Danaher ( DHR), which owns several businesses in the health care field, including in the dental and life sciences and diagnostics areas, has gone so far as to create its own lean-oriented methodology, Danaher Business Systems.

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So they took a page out of the s0-called Lean Start-up methodology to do customer development, the practice of talking to potential customers.

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