And while major publishers struggle with bloated release schedules and rampant costs in a shifting media landscape, NYRB Classics succeeds as a lean model of consistency, quality and reader engagement.
Mistakenly, most PR execs are convinced the world lives and dies on the pages of media such as The Wall Street Journal, and lean toward using speakisms such as "strategic, " "results-oriented, " and "synergies, " words that have little meaning to actual human beings.