League bowling had once been among America's most popular activities, but interest in it had waned.

FORBES: Magazine Article

And Nike may add its swoosh to PBA bowling shirts, a marketing coup for the league.

FORBES: Out of the Gutter

Opening in New York and rolling out to other cities in coming weeks is the new documentary "The League of Ordinary Gentlemen, " that focuses on professional bowling and its attempts to recapture its once-widespread popularity.

NPR: Slate's Summary Judgment: 'Madagascar,' 'The Longest Yard,' 'The League of Ordinary Gentlemen'