The eclectic group included the Nissan LEAF electric car and an EBay commerce site called worldofgood.com, that sells products made with socially and environmentally responsible practices.
To complement these ground-based measurements, which can focus on only a limited area, the team will conduct aerial surveys once a year at each core site, looking at things like leaf chemistry and the health of forest canopies, and will also look down on them with satellites.