案源计分 (lead scoring) 是通过结合市场与销售部门的技巧与经验来进行潜在客户价值评估,它能够帮助公司大幅抬高商业底线 根据对使用案源计分工具的公司...
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6、线索评分(lead scoring):68%的成功营销人员把基于内容与参与度的线索评分视为提高收入的最有效的线索培育策略。
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以上来源于: WordNet
More B2B marketers will adopt marketing automation as a core competency, especially lead scoring and nurturing.
FORBES: Looking Back, Looking Ahead - CMOs Weigh In
The problem is not the compensation plan or lead scoring criteria, but how the customer is being treated.
FORBES: Sales and Marketing Alignment Begins with the Customer
Ottawa jumped to an early 1-0 lead scoring just two minutes into the game as Phillips picked up his fifth of the season.
WSJ: Senators top Devils in shootout
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