As Mr Streiff pointed out this week, Airbus must also catch up with Boeing in product development, cutting its lead-time for new aircraft from seven to five years.
With the ability to offer lowest-price guarantees and exclusive online services, such as picking your own seat in an aircraft, the travel providers may well move into the lead.
They are competitive, and the quest for economic achievement just might lead to the Chinese government giving their entrepreneurs the freedom to maximize the use of business aircraft as these instruments are intended.