Mr. Mathews and his designers lay onionskin tracing paper over the maps and brainstorm lifts, slopes and base areas, sketching ideas with pencils.

WSJ: Paul Mathews of Ecosign, Scouting the World for Killer Ski Slopes | Creating

Joe Sienkiewicz, a NOAA marine weather expert and a forecaster on duty in Boston during the 1991 storm, remembers having to lay maps and other paper documents all around him.

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Automakers, whose traditional business model is built around supplying cars to car dealers, might use a clean sheet of paper to lay out business models where they engage more directly with consumers and share in the multitrillion-dollar revenue stream associated with cars.

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