Experts told the LATimes that these types of questions are measuring the 'openness to experience' or the o Factor.

专家告诉《洛杉矶时报》说，这种问题衡量的是“经验开放性”或人格的开放性。

youdao

Over the summer, Perfect Market examined the revenue performance of more than 15 million articles published on a group of news sites including latimes.com, chicagotribune.com and sfgate.com.

FORBES: Research Shows Serious Journalism Pays, Sometimes