OnFridaynight, when it was too late for me to counter on television, Frank Whitebegan running a TV ADattacking me for raisingthe car-tag fee andtellingpeoplenot toforget it.
Nike never cut ties with Woods when his scandal broke in 2010, and even tried to help resuscitate his image with a black-and-white ad four months later featuring a voice-over by his late father.
The latest digitally-driven marketing meme caught fire among the early adopter crowd late this Summer and is a hot topic of conversation at the New York ad fest this week.
The company signed up superstar Kobe Bryant as its front man, agreeing to pay him seven figures annually for appearances, autograph sessions and to headline a new ad campaign set to launch in late February.