As Sugen headed toward costly large-scale human testing of SU5416 in 1999, it needed a collaborator with a fat wallet.

FORBES: Targeting Tumors

That means he is turning his back on the kinds of large-scale seismic testing used to prospect for elephant fields--a high-margin business dominated by Schlumberger.

FORBES: Oil Gleaners

Finally, a specialist at University of California, Los Angeles said it would be faster and less expensive to do large-scale genetic sequencing rather than testing for conditions one by one.

WSJ: Making Gene Mapping Part of Everyday Care