'Toyota right now clearly has a leadership position on reputation, financial results, many other measures,' Mr. LaNeve said. 'That's the position we need to attain.'

拉尼夫说，很明显，目前丰田的声誉、财务状况和很多其他指标都处于领先地位，通用汽车需要取得这样的地位。

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It has not said how much it devoted to the Aura, but Mr. LaNeve acknowledged to the trade publication Advertising Age that G.M.“could have spent a few more dollars.”

在Aura投入了多少没有一个明确的说法，但是LaNeve先生对公开发行的广告时代杂志（Advertising Age）承认，“可能已经花费了更多一些的美元”。

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The vice president of GM North America, Mark LaNeve, said his firm was enjoying a growing reputation.

BBC: NEWS | Business | GM bucks US car sales slump trend

"We are very encouraged by what we saw in August, " said Mark LaNeve, vice-president of North American sales.

BBC: Fresh troubles for US car giants