Using the camera's Smart Mode, users can choose from 14 different settings, such as Creative Shot, Landscape, Light Trace or Action Freeze which will automatically adjust parameters such as aperture and shutter speed in order to obtain the best shot possible for the desired situation.

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It was a clear, chilly morning but even the bright sunshine could not light up this bleak landscape.

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Beyond removing needless cost, initiatives like this inevitably streamline the ecosystem, hopefully weeding out the low value middle men that populate the landscape today, and shining a light on what specific points of value each vendor is providing.

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